Course and certification
Learn the Apex method.
Eight short modules with a check at every step. Learn how to qualify, tell one story and ask for one next step. Modules 1 and 2 are free: by the end of module 2 you can run the qualification gate on a real deal. Modules 3 to 8 and certification cost $395, and come with every app seat and the 14-day team trial.
Start free
Modules 1 and 2 cost nothing. No card needed.
Unlock the rest
$395 for modules 3 to 8, practice scoring and certification.
Put it into practice
Open the app and run a real deal when you are ready.
Start modules 1 and 2 free
Sign in with Google. It takes under a minute and needs no card.
Start freeWe store your name, email and progress to run the course. We do not sell them. Privacy
What is in it
Eight modules.
Why the method works
What goes wrong without one.
Qualify with a gate
Four questions. Three yes answers.
Discover the five things
Capture the buyer’s own words.
Understand the room
Who is there and what they stand to lose.
Build one Controlling Idea
Then the Story Demo, beat by beat.
Rehearse with your AE
The fifteen-minute alignment and the dry run.
Deliver and read the room
Silence, signals and parked questions.
Follow up and advance
Twenty-four hours, second demo, proof of concept.